Lightning Towing has received the prestigious Ace award in 2005, 2007, 2008, 2009, 2011, 2012, 2014, and 2015. The Ace award is presented at the national American Towman Exposition in Baltimore, Maryland each November. This award is presented to the top 1% of towers in the nation for Excellence in Customer Service. Lightning Towing has won this award more than any other tow company in South Dakota. Recipients of this award are chosen from nominations presented by all the major roadside assistance companies.